Content Strategy Template

The Content Strategy Template serves as a comprehensive map for your content strategy, consolidating everything from ideation to distribution in one shared space. The template is organized into three key frames:

1. Content Pillars and Strategy
2. Channel Purpose
3. Content Process

These frames allow you to customize your content plan, coordinate creative teams, manage marketing campaigns, and align content with business goals. It streamlines production and scales content distribution effectively.

Benefits of the Content Strategy Template

The Content Strategy Template offers valuable advantages for various teams, including marketing, brand, and product. Each team can adapt the template to their specific needs, whether it's building a content marketing strategy or developing a website.

Here are the key benefits of using this template:

• Better content planning: Define content pillars, hierarchy, channels, and purposes more effectively.
• Cohesive content presentation: Streamline processes and organize production, ensuring a clear and impactful content strategy.
• Improved content production: Structure and understand your production workflow, making it easier to align creative teams once content pillars and channels are defined.
• Stakeholder buy-in: The visual nature of the template helps communicate how the content strategy will impact the organization, making it easier to gain support from senior stakeholders.

How to Use the Content Strategy Template

Follow these steps to effectively use the Content Strategy Template in FigJam:

1. Select the template:

   Add the Content Strategy Template to your FigJam board. The template is divided into three frames to help you map out different aspects of your content strategy.

2. Content Pillars and Strategy:

   In this frame, define your key content pillars, the purpose behind your content, and the rationale for your approach. Outline your content hierarchy and set key priorities.

3. Channels Purpose:

   Identify the channels you’ll use to distribute your content. Collaborate with marketers and product marketing managers to align with their campaigns and product launches, ensuring your content supports these efforts.

4. Content Process:

   Map out your workflow from ideation to production. Ensure the process aligns with your strategy. You can tag team members at each stage and, if needed, add a RACI Template to clarify roles and responsibilities.

Pro Tip:
If you have additional production processes, simply add another content process frame to the template for more detailed planning.

What are the elements of a content strategy?

The key elements of a content strategy include content pillars, content purpose, distribution channels, and the content production process. Mapping out these components helps streamline execution and ensures alignment with other teams and marketing efforts.

What should be included in a content plan?

Your content plan should include all deliverables from your content strategy. For example, if your strategy involves posting X blog posts per week, add them to your content plan with deadlines. Include social media posts, email campaigns, landing pages, or any content medium. Consider building a separate content plan template for easy editing and sharing.

Can the content template be used for monthly planning?

Yes, the Content Strategy Template can be used for monthly planning. Teams can use it as a central source of truth for organizing content across departments. You can also add an annual calendar to the template to visualize timelines and deadlines.