Event Brief Template

An event brief is a comprehensive description used to guide the setup and execution of an event. It serves as the foundational plan, typically covering the event's purpose, timeline, budget, attendee details, aesthetic preferences, and venue requirements.

When to use the Event Brief Template

The Event Brief Template is ideal for planning and executing events, particularly when working with cross-functional teams. It ensures everyone is aligned and all aspects of the event are covered.

Why is an event brief important?

An event brief is essential because executing an event can be high-stakes. For smaller companies, a successful event can generate revenue, clients, and positive publicity, while a poorly organized event can lead to wasted resources. For larger companies, events are opportunities to showcase capabilities, and a failure can quickly damage the company’s reputation.

How to use the Event Brief Template

Planning an event can be high-stakes, especially when your company’s resources and reputation are on the line. A well-prepared event brief lays the foundation for success. Here’s how to use the template effectively:

Step 1: Describe the event
Start by providing a clear overview of the event. Include details about the theme, what the event should look and feel like, and the type of attendees expected.

Step 2: Clarify your goals
Tie the event to a specific goal, whether it’s raising brand awareness, generating leads, or fundraising. Your goals will influence the layout, theme, and other crucial elements of the event.

Step 3: Lay out a budget and timeline
Determine your overall budget, including per-attendee costs, venue rentals, catering, and staff. Set a timeline with key milestones, such as securing the venue or selecting vendors.

Step 4: Profile your attendees
Define who will be attending the event. Whether it's a professional networking event or a fun company party, knowing your audience will help shape the event’s design.

Step 5: Include a look and feel guide
Provide guidance on the event’s visual elements. If your company has specific branding, colors, or a particular vibe you want to achieve, make sure to include this so your team stays aligned throughout the planning process.

Why write an Event Brief?

An event brief is essential for any event, whether it’s a fundraiser, corporate party, or client appreciation dinner. It acts as a guide for your events team, providing direction on the event’s goals, look and feel, budget, and timeline. Writing an event brief ensures you stay organized, on track, and that all stakeholders are aligned.

What are the contents of the event brief?

An event brief typically includes clear goals, a timeline, a budget, attendee profiles, and a vision for the venue’s look and feel. These elements help simplify the planning process and ensure that all parties involved, whether in-house or outsourced, are working towards the same vision.

How do you write a brief description of an event?

When writing a brief event description, start with the key information like location, date, and theme to grab attention. Include headliners or featured speakers if applicable, describe key activities, and close with a statement about why the event is important. You can use customizable Event Summary Template to make the process easier.