Let's say you are looking to promote a movie streaming application. After conducting thorough market research, you may discover that your app caters to three distinct target audiences: men below the age of 35 with interest in sports, women under the age of 35 with a passion for outdoor activities, and men over the age of 45 who are food enthusiasts.
Using this research data, you can create three personas: John the Jock- a 27-year-old hockey player; Olivia the Outdoorsperson- a 25-year-old wilderness guide; and Fred the Foodie- a 50-year-old restaurant critic.
How to create a User Persona template
Creating a User Persona template is a straightforward process that can be accomplished by following these three steps:
- Purpose: This initial step entails some groundwork. Compile any relevant research and data you have regarding your target audience. Then, brainstorm with your team to determine the purpose of generating a User Persona template. What decisions do you wish to make once you have identified your user persona? How will it assist you?
- Personas: This step demands that you write and describe your user persona(s). What are their actions, motivations, and pain points? What values do they hold? In what context do they typically find themselves? You can duplicate this framework as often as required and add as many user personas as necessary.
- What now: Reflect on the information from the previous stages and collaborate with your team to decide on the following action. What does your persona profile confirm, and what needs modification or improvement? Ask yourself these questions to determine what steps should be taken based on this information.
When to use Personas
A comprehensive understanding of your target audience is crucial for devising a practical approach. By creating personas, you can gain valuable insights into your audience, enabling you to enhance your products and services.
Marketing
Marketers often use buyer personas to determine the most effective way to market their products. Buyer personas help identify the marketing channels that should be used, along with specific advertising tactics to reach the target audience.
Sales
Salespeople also utilize buyer personas to classify potential leads as they move through the sales funnel. Categorizing leads into different personas provides salespeople with a general idea of the needs of each potential buyer and helps inform their sales strategy accordingly.
User experience
In addition to their usefulness in marketing and sales, user personas are also essential in enhancing a business's comprehension of user experience and how to optimize it. By identifying various target personas that utilize their product or service and mapping out the customer journey for each persona, businesses can gain insights into users' standard pain points with their offerings and what they find valuable. This information can be utilized to improve the design process in the future.
Product
Personas are instrumental in helping product managers understand the critical features of their products while providing them with insights into customers' behaviours, goals, and needs. Like user experience, product teams are interested in discovering how their product adds value to the customer and enhances their experience.
Advantages of creating user personas
Creating user personas can give you a more comprehensive understanding of your audience. Clearly defining personas grants your team a more profound comprehension of your customers, enabling you to make better product and marketing decisions.
Understanding the customer
Businesses must gain an in-depth understanding of their users and needs, where user personas come into play. By combining demographic information with data on how users interact with the product or service, businesses can gain valuable insights into their users' experiences and requirements.
Identifying potential problems
Understanding who your users are is also a critical step towards identifying ways to improve your product or service. Creating unique customer journeys for each persona will demonstrate how each persona interacts with the product and highlight any pain points they may encounter. This information can then be used to enhance the overall user experience.
Improving mission alignment
Creating personas can also aid in aligning the team's mission. It provides everyone on the team with a clear understanding of the overall goals and an ideal target user to aim for. User personas shape everything from marketing and sales to UX and UI, so ensuring that all team members have a fundamental comprehension of your ideal customer is crucial.
Get started with the User Persona Template
If you're looking for an efficient tool to create and share your team's personas, FigJam's simple template is the perfect solution. The Personas template is designed to store all the information you gather about your customers, including their photos and names, as well as any relevant details about their thoughts, feelings, interests and motivations. Additionally, it would be beneficial to include customer quotes or user interviews that help illustrate these points.
To start using this tool, look at the persona example showcased above and select the template to create your own. You can add any supplementary information you believe will benefit your team. With FigJam's versatile platform, you can upload various file types, such as photos, videos and documents, without hassle.
