Digital Marketing Plan Template

Scenario Planning Template

SOP Template

Value Proposition Template

OGSM Template

666 Roadmap Template

Fault Tree Analysis Template

Fit Gap Analysis Template

Project Timeline Template

Problem Tree Template

Business Plan Template

Change Management Presentation Template

Comparison Chart Template

Goal Setting Template

Ecomap Template

5W1H Template

Vision Board Template

Root Cause Analysis (RCA) Template

Sales Plan Template

Production Timeline Template

Strategic Planning Template

BPMN Template

PEST Analysis Template

Meeting Notes Template

Cross Functional Flowchart

Azure Demand Forecasting Template

Lesson Plan Template

Data Flow Diagram Maker Template

FMEA Analysis Template

Opportunity Solution Tree Template

Mitch Lacey's Estimation Game Template

RAID Log Template

SIPOC Template

Block Diagram Template

Business Organizational Chart Template

Lean Canvas Template

What? So What? Now What? Template

Cisco Network Diagram Template

Event Brief Template

Pedigree Diagram Template

DevOps Roadmap Template

Kubernetes Application Template

Wardley Mapping Canvas Template

PI Planning Template

Kaizen Report Template

Context Diagram Template

Stakeholder Analysis Template

4P Marketing Mix Template

Team Charter Template

Euler Diagram Template

Breakout Group Template

SAFe Roam Board

Agenda Template

Project Canvas Template

Startup Canvas Template

Cisco Data Network Diagram Template

Cisco Recommended Security Architecture Template

Customer Journey Mapping Template Pack

AWS Architecture Diagram Template

AWS Chef Automate Architecture Template

AWS Git to S3 Webhooks Template

Azure Data Flow Template

Azure Architecture Diagram Template

Technology Product Canvas Template

SCAMPER Model

Scenario Mapping Template

Pyramid Diagram Template

Influence Diagram Template

Example Mapping Template

Meeting Agenda Template

Meeting Reflection Template

UML Activity Diagram Template

UML Component Diagram Template

UML Sequence Diagram Template

UML Communication Diagram Template

UML State Machine Diagram Template

Bang for the Buck Template

Perceptual Map Template

Business Model Canvas Template

PESTLE Analysis Template

Balanced Scorecard Template Overview

Growth Experiments Template

Card Sorting Template

Mood Board Template

Infographic Template

Reverse Brainstorming Template

Concept Map Template

Floor Plan Template

Priority Matrix Template

STAR Technique Template

1 Truth 2 Lies Icebreaker Template

Status Report Template

Virtual Fishbowl Discussion Template

Process Map Template

SAFe Program Template

Feature Planning Template

Lesson Reflection Template

Six Thinking Hats Template

SOAR Analysis Template

5 Whys Template

Perceptual Map Template

Visually plot product or brand positioning to compare competitors, identify market gaps, and uncover strategic growth opportunities effortlessly.

Use this free template

Get all templates

About the Perceptual Map Template

Research & design

Brainstorming

Marketing

Brainstorming & ideation

Market and business research

FigJam demo

View in FigJam

What is a Perceptual Map?

A perceptual map is a visual representation that illustrates how consumers perceive different brands, products, or services within a specific market. It consists of a two-dimensional graph, where each axis represents a characteristic important to consumers—such as price versus quality, or tradition versus innovation. By plotting competitors along these axes, businesses can visually grasp where they stand in the market and identify areas of strength or opportunity.

Why Use a Perceptual Map?

Using a perceptual map provides a clearer understanding of your position in a crowded market. With the ability to compare various brands based on consumer perception, you can gain insights into competitive advantages or vulnerabilities. Whether you are introducing a new product or rebranding, a perceptual map can help you make informed decisions that directly align with market demands.

What Can You Use a Perceptual Map to Assess?

Perceptual maps can be used in a wide range of strategic assessments, including:

Product positioning: Evaluate how well your product is positioned in the minds of your customers compared to competitors.
Brand perception: Understand whether customers see your brand as high-quality, affordable, innovative, or traditional.
Competitive analysis: Explore the strengths and weaknesses of competitors based on key consumer perceptions.
Market segmentation: Identify distinct segments of consumers and their unique preferences, allowing for more tailored product offerings.
Pricing strategies: Assess whether your pricing matches consumer expectations and aligns with market trends.

How to Use the Perceptual Map Template?

Step 1: Identify Key Attributes: Choose the two main factors that define your market (e.g., price, quality, innovation).

Step 2: List Competitors/Brands: Determine the products or brands you want to assess. This can include direct competitors or alternatives

Step 3: Plot on the Map: Place each brand/product on the graph based on consumer perceptions of the identified attributes.

Step 4: Analyze the Results: Look for gaps, clusters, or opportunities where your brand can differentiate or improve.

Step 5: Adjust Strategy: Use insights from the map to refine product offerings, marketing, or positioning strategies.

True bonding for remote teams

Find out how Karma bot can increase your team performance

Learn more about Karma

Use cases

Team

Techniques

Perceptual Map Template

About the Perceptual Map Template

FigJam demo

What is a Perceptual Map?

Why Use a Perceptual Map?

What Can You Use a Perceptual Map to Assess?

How to Use the Perceptual Map Template?

True bonding for remote teams

Use cases

Team

Techniques

Perceptual Map Template

About the Perceptual Map Template

FigJam demo

What is a Perceptual Map?

Why Use a Perceptual Map?

What Can You Use a Perceptual Map to Assess?

How to Use the Perceptual Map Template?

Get ...+ professional templates for your team

True bonding for remote teams