A Value Proposition Template is a structured visual tool that helps businesses define and communicate the primary benefits of their product or service. By breaking down key elements into simple, digestible components, it clarifies what sets your offering apart from competitors.
The benefits of this template go beyond defining your product’s value. It fosters streamlined team collaboration, ensures consistent messaging across platforms, and provides stakeholders with a clear vision. By using this framework, teams can unite around a shared understanding of the product’s value, making every pitch or customer interaction more compelling and cohesive.
How to Use the Value Proposition Template
Using the Value Proposition Template in FigJam is simple and collaborative. Follow these steps for effective use:
Step 1: Add your thoughts to the board
FigJam’s flexibility allows you to use sticky notes to capture ideas, insights, and feedback. Place these notes under the relevant sections of the template for a dynamic, collaborative ideation process.
Step 2: Filling in the template
- Elevator Pitch: Describe the key benefits, experience, and features of your product. Craft a concise, catchy introduction to quickly grab attention.
- Main Job to be Done: Identify the core problem your product solves for the customer. Break it down into additional jobs-to-be-done that enhance your value proposition.
- Process Overview: Outline the overall process of how your product or service delivers value.
- Substitutes: List competitors or alternative products that offer similar solutions to your customers.
- Inertia: Identify what may be preventing people from adopting your product, such as habits, preferences, or obstacles.
Step 3: Collaboration
Once the template is filled in, invite your team members to review it. They can provide feedback, add insights, or contribute directly to the board to ensure a well-rounded understanding and improvement of the value proposition.
