What is How Now Wow?
The process of brainstorming can be a daunting task, significantly, as your business expands. The more innovative products and services you release, the harder it becomes for your team to generate fresh ideas. Complex workflows, difficult judgment calls, and limitations on resources often lead to conservative decision-making when taking risks may be more beneficial. To re-energize your team and overcome this challenge, consider utilizing the How Now Wow matrix.
Using the How Now Wow matrix, you can encourage creativity through a game-like approach. This tool comprises a 2x2 grid with "originality" plotted on the X-axis and "feasibility" on the Y-axis. Together with your team members, you can sort and categorize ideas into each matrix quadrant. This exercise can help you break through creative blocks and inspire new ways of thinking.
