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Startup Canvas Template

Use this Startup Canvas Template as a valuable visual tool for founders to evaluate their new business idea's strengths and weaknesses.

Use this free template

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About the Startup Canvas Template

Startup canvases are a valuable visual tool for founders to assess their new business idea’s strengths and weaknesses. By outlining factors such as success, viability, vision, and customer value, founders can effectively make a case for why their product or service should exist and receive funding.

Strategy & planning
Leadership
Documentation

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What is a Startup Canvas?

A Startup Canvas helps founders express and map out a business idea in a simplified format compared to a traditional business plan. It serves as a framework to quickly articulate key elements of the business, including:

  • Value Proposition
  • Problem
  • Solution
  • Market
  • Team
  • Marketing Channels
  • Customer Segment
  • External Risks
  • Key Performance Indicators

This approach enables founders to visualize their business concept efficiently and communicate its potential effectively.

Create Your Own Startup Canvas

Follow these steps to create your startup canvas:

  1. Name Your Business and Confirm Your Team

    Even if your business isn’t officially registered, use this space to brainstorm potential names. Also, assemble the names of your dream team and key contributors.

  2. Fill in Each Customer-Related Segment

    Define your company’s vision, values, and purpose by focusing on customer problems. Articulate how your business idea provides a genuine solution to these issues.

  3. Add Two to Three Points for Each Segment

    For each segment, include at least three relevant ideas. For example, list market research insights or statistics that validate your business idea's viability.

  4. Check the Confidence of Your Language

    Ensure your language is clear, concise, and confident. Avoid hedging statements like "but" or "however." Your goal is to transform broad ideas into a compelling, research-backed concept for potential investors.

  5. Share the Canvas with Your Team

    Once all segments are filled, share the startup canvas with team members or potential investors for feedback and ongoing refinement.

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